SSENSE: Killing MTV Softly with This Song?

Halfway through yesterday’s online shopping adventure, I was aesthetically assaulted by a revolutionary new way of selling clothes: the “WORLD’S FIRST INTERACTIVE SHOPPING MUSIC VIDEO” on the homepage at ssense.com. Is it me, or are they trying to drive the nail in MTV’s coffin via a foray into music video production? Or are the folks [...]

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